Role
Creative Director & Brand Motion Designer
Scope
Brand Identity Design / Art Direction for Visual System / Web UX & UI Design / Packaging & Application
BATINO
Client
BATINO
Release date
2023
BATINO
Bath is Noble
Originally coined by combining "Bath" and "Innovation," the name BATINO has been redefined through the phrase “Bath is Noble.” This reinterpretation not only includes the full keyword “BATINO,” but also elevates the bathroom from a mere space for cleansing to one of refined value and experience. It embodies a sophisticated slogan and brand identity that expresses the noble essence of the bathing space.
Brand Story
When building the brand identity for BATINO, I approached the bathroom not simply as a functional space but as an extension of personal impression and dignity.
Just as we unconsciously evaluate others through their words, behaviors, and appearance, space too can speak for itself. A bathroom designed with a new level of quality and elegance doesn’t need explanation. Its value is intuitively understood.
BATINO embodies that quiet confidence. It reflects a premium sensibility that, like a lasting first impression, is not forced but naturally felt.
Brand Logo
The motif for the Batino Sujun's shape, which combines straight lines and curves, inspires the wordmark design composed of various bends and organic curves. It features a sans-serif style with serif details that incorporate subtle curved elements, reflecting the modernity and elegance of Batino, a premium Sujun brand. This forms the identity of Batino.
Brand Slogan
The message "Nobility comes from the bath" embodies our philosophy of crafting sophisticated bathrooms to serve the refined values of its customers.
Brand Colour
The colors of Batino are inspired by the precious values and comfort derived from nature, as well as the modern energy provided by the urban environment. This color combination ymbolizes the beauty and harmony of nature, along with the contemporary vitality and liveliness of the city. Batino utilizes these colors to express a harmonious fusion of nature and the urban landscape, creating a brand image that is both sophisticated and modern, yet comfortable.
