ColorMe

ColorMe is an AI based instant photo booth brand that specializes in personal color analysis.

For this project, I was tasked with building a brand experience that leverages advanced AI technology to deliver personalized color recommendations. ColorMe’s AI system analyzes each user’s features and preferences, helping them discover the colors that truly enhance their unique look.

Moving beyond standardized notions of beauty, I designed ColorMe to empower users to celebrate their individuality. The process begins with an instant photo booth session, seamlessly integrated with an AI-based color diagnosis. This allows users to immediately experience which colors and styles best complement their own personality and appearance.

My creative direction for ColorMe focused on making technology approachable and meaningful. The heart-shaped logo and frame express self love and the excitement of finding one’s own color journey. I selected a modern serif logotype with soft curves to reflect both elegance and friendliness. The bold red and vibrant green color palette visually communicates ColorMe’s intuitive and dynamic brand philosophy embracing diversity and self-expression.

With “Capture your color” as the core concept, I developed a distinctive visual identity that positions ColorMe as a leader in the AI-based personal color and photo booth market.