BYRYZN OPULUXE-V

Role
Brand Motion Designer & Art Director

Scope
Brand Strategy / Visual Identity System /
Logo Reveal & Motion Language /
Packaging Design / Launch Video Art Direction

Client
BYRYZN

Release date:
April 2025

Overview

BYRYZN is a brand that delivers scientifically grounded and innovative research outcomes in skin improvement, based on the bio-aesthetic technologies of Hugel, a global leader in biopharmaceuticals.

Although BYRYZN already possesses globally recognized technological capabilities, design innovation was essential to maintain its competitive edge in the rapidly evolving global beauty market.

I reimagined the brand to strengthen its presence in the global arena, leveraging BYRYZN’s advanced bio-aesthetic technologies and scientific foundation.

In particular, I focused on visually articulating the brand’s innovation, scientific credibility, and trustworthiness to meet the expectations of consumers, who value both sophistication and trend-consciousness.

Beauty is ready from zero to hundred

BYRYZN

Precision Meets Emotion

BRAND ESSENCE

Intelligent Aesthete

BRAND PERSONA

Engineered Beauty, Felt Instantly

BRAND MANIFESTO

Bio Precision

Modern Sophistication

Trust Through Science

BYRYZN OPULUXE-V

The new brand identity design of OPULUX-V as a skin booster product begins with the goal of further differentiating BYRYZN’s brand value and strengthening customer trust. With a premium and professional brand image, I enhance BYRYZN OPULUX-V’s global presence, not merely through a visual update, but by embodying the brand’s innovative and scientific essence in a compelling, strategic way.

This brand film visually interprets the core of BYRYZN OPULUX-V, its cutting-edge bio-aesthetic technology. Maintaining a sleek and modern tone, the film captures the moment of the product’s creation through a refined blend of scientific and sensory storytelling, aiming to leave a powerful impression of the brand’s look and feel within a short time. By employing dynamic, cinematic techniques to depict micro-particle fusion, active ingredient reactions, and the structuring of formulations, the film conveys both the technical precision and the innovative spirit that define BYRYZN. It is designed to intuitively reflect the luxury and trend-forward qualities expected by consumers, while simultaneously reinforcing the brand’s scientific credibility and trustworthiness.