Role
Creative Director & Brand Designer
Scope
Creative Concept Development / Logo & Graphic System Design /
Packaging Design & Application / Visual Art Direction
FIND SECRET
Client
BMSMILE
Release
2024
Find Secret is a cosmetics brand based on skin oil and lotion. The concept of ‘A bottle with a secret story’ succinctly and profoundly embodies the brand’s core values. The square symbol inside the bottle serves as a key design element that reflects the concept of uncovering hidden secrets, effectively portraying the brand’s identity. It seamlessly connects with the design language of the product packaging, while the symbol's color varies depending on the ingredients, reinforcing the brand’s identity. By encapsulating its philosophy and core values in a simple yet sophisticated manner, Find Secret has established a distinctive brand identity.
Emblem Mark
The arch-shaped frame evokes a mystical connection with nature, portraying a journey
to uncover the hidden beauty within the light that pours through. The symbol inside the bottle conveys the secret and delicate sensibility unique to Find Screte.