Rothea
Role
Creative Director & Brand Motion Designer
Scope
Brand Strategy / Visual Identity Design / Logo Design / Packaging Design / Motion Graphic Toolkit / Brand Film Art Direction
Awards
IF Design Award 2025 Winner
Brand Identity Design & Product design
Client
ROTHEA
Release date:
Oct 2024
Project Overview
Rothea is a skincare brand inspired by the amazing love and dedication of parents with disabled children. Understanding that these parents often lack time for self-care while raising their children, Rothea aims to convey the value that parents themselves are precious beings who also need care. The brand offers products with unique ingredients and a simplified skincare routine, making it approachable for consumers. Rothea's goal is to effectively communicate its brand message through design, both online and offline.
Brand Concept
Gift of the heart
I aim to visually express Rothea's "Gift of the Heart" concept to effectively communicate our core brand values. Inspired by the devoted love of parents with disabled children, my design translated this deep affection and Rothea's gratitude into visual language. My design strategy has positioned Rothea's skincare products not just as cosmetics, but as heartfelt gifts that offer precious moments of self-care. I developed an integrated design system from brand identity to packaging to deliver a consistent brand experience across all consumer touchpoints.
Brand Essence
Care from the Heart
"Care from the Heart" reflects our deep empathy for parents of children with disabilities. While honoring their dedication, Rothea provides quality skincare solutions that acknowledge caregivers' need for self-care. Through simple yet effective products, we deliver genuine care that fits into their daily lives, making this essence the cornerstone of our brand and design strategy.
Brand Logo
The heart shape embedded in the "Ro" logo symbolizes the intimate connection between the brand and its customers, while effectively conveying the value of care that Rothea pursues.
