Role
Creative Director & Brand Motion Designer
Scope
Brand Strategy / Visual Identity Design / Character Design Direction
/ Logo Design / Packaging Design / Motion Graphic Toolkit / Brand Film Production
MEOWTIMES
MEOWTIMES
MEOWTIMES is a pet supplies brand that aims to sell happiness, going beyond merely selling products.
Overview
I've conducted a detailed analysis of keywords such as pets, happiness, safety, hygiene, sense of purpose, and expertise. By reflecting on MEOWTIMES' unique characteristics and diverse values, I've developed a new brand identity that's exclusive to MEOWTIMES.
A brand that creates sustainable happiness for companion animals based on expertise and safety
